Trends point to a younger generation that is more ambitious and eager to prove themselves and they are as socially aware as they are tech savvy. They have been raised their entire life with electronic gadgets and that has made Generation Z fundamentally different than the generation of their parents.
One thing that stands out the most when analyzing this generation is their slant towards individualism. In general, they do not try and be something that they are not because genuine uniqueness is valued by Gen Z. What this means for you is that an attempt at emulating trends will come off as fake and phony and will likely be rejected.
It is important for smart marketers to place themselves into the viral lifestyle in order to effortlessly communicate with this audience through current viral trends. Some specific things you can do to tap into these trends are: pay attention to memes, hashtags and popular social networks and adapt what you see in your marketing efforts